In-Store Product Sampling
The Generalist Promo creates tailored in-store product sampling campaigns that boost brand visibility and drive sales. Our engaging product demonstrations allow customers to experience your products first-hand, fostering trust and brand loyalty. Our expert promo staff ensure that your brand’s identity stands out and reaches the right audience in supermarkets and retail stores.
Case Studies
In-Store Product Sampling
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The Generalist Promo represented Zespri Vita RubyRed Kiwifruit at New World, Woolworths, Fruit World and Farro stores in Auckland, sampling the Zespri Vita RubyRed Kiwifruit. In-Store demonstrations took place from March 19th until April 17th due to its seasonal availability.
The campaign gave shoppers the opportunity to try the Zespri Vita RubyRed Kiwifruit and many customers were trying it for the first time.
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Campaign Sales Conversion: 87%
Zespri RubyRed Kiwifruit
KUNGFOOD
In-Store Product Sampling
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The Generalist Promo represented KUNGFOOD at Countdown and Foodstuffs stores Nationwide.
A total of 24 x Foodstuffs and 16 x Countdown sessions were completed. This resulted in a total of 40 sessions and 160 demonstration hours undertaken in total.The KUNGFOOD Feb 2024 campaign gave shoppers the opportunity to be introduced or reacquainted with the delicious KUNGFOOD range which included the Sensational Spring Rolls, Big Dumpling and Fluffy Steam Buns.
Our demonstrators were equipped with a fabulous new appliance which enabled them to prepare air-fried and steamed samples in one session. -
Over 40 sessions, there were 5,217 KUNGFOOD samples given to customers.
$1 off and $2 off vouchers were also given to customers which proved to be a helpful selling tool.
Campaign Sales Conversion: 28%
New Zealand Avocado
In-Store Product Sampling
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The Generalist Promo represented New Zealand Avocado at New World and Countdown stores Nationwide. In-Store demonstrations took place from August 9th – Sept 21st 2023.
A total of 45 sessions were completed, which were 21 New World and 24 CD sessions. This resulted in a total of 202.5 demonstration hours undertaken in total.
The New Zealand Avocado campaign gave shoppers the opportunity to be introduced to the many ways that NZ Avocados can be enjoyed. The Amazing Anytime booklets were a fantastic addition to this activity.
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A total of 45 sessions were completed, which were 21 New World and 24 CD sessions. This resulted in a total of 202.5 demonstration hours undertaken in total.
Campaign Sales Conversion: 87%
NOM Mochi Bites
In-Store Product Sampling
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The Generalist Promo represented NOM Mochi Bites at Countdown and Foodstuffs stores Nationwide. In-Store demonstrations took place from Nov 28th – Dec 23rd 2023.
A total of 55 x Foodstuffs and 37 x Countdown sessions were completed. This resulted in a total of 92 sessions and 368 demonstration hours undertaken in total.
The NOM Mochi Bites activation gave shoppers the opportunity to be introduced to the delicious NOM range including the new Summer Fruit Mix flavour. $1 off vouchers were also given to customers which were very well received by shoppers.
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A total of 55 x Foodstuffs and 37 x Countdown sessions were completed. This resulted in a total of 92 sessions and 368 demonstration hours undertaken in total.
Campaign Sales Conversion: 17%
McCain Pub Style Fries
In-Store Product Sampling
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The Generalist Promo represented McCain Pub Style Fries in Countdown stores Nationwide.
A total of 91 x Countdown sessions were completed. This resulted in a total 364 demonstration hours undertaken in total.
The McCain Pub Style Fries campaign gave shoppers the opportunity to be introduced to the delicious Pub Style range. $1 off vouchers were also given to customers which proved to be a helpful selling tool.
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Over the promo period, the following statistics were recorded:
Over 11,000 + customers spoken to in-store.
Roughly 16,000 $1 off coupons given to shoppers.
Over 11,000 Pub Fries samples given to customers.
Campaign Sales Conversion: 20%
Finery 0.0% Sparkling Cocktails
In-Store Product Sampling
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The Generalist Promo represented Finery at various New World stores in Auckland and Wellington.
A total of 13 x demonstrations took place at 11 different New World supermarkets. This resulted in a total of 52 live demonstration hours.
The Finery 0.0% Cocktails campaign gave shoppers the opportunity to be introduced to the Finery brand and sample the 0.0% Sparkling Cocktails.
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Over course of the campaign, the following combined statistics were recorded:
Over 1400 people were spoken to about Finery.
Over 1125 shoppers sampled the product.
Bavaria 0.0% Non-Alcoholic Beer
In-Store Product Sampling
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The Generalist Promo represented Bavaria 0.0% in New World and Pak n Save stores Nationwide.
A total of 30 x 4.5hr sessions were completed in five regions around the country. This resulted in a total of 135 demonstration hours undertaken in total.
The Bavaria 0.0% activation gave shoppers the opportunity to be introduced to the popular 0.0% range. Price promos were running in some stores and the price point of 0.0% in general was considered a good price which was helpful in converting samples into sales.
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Over the promo period, the following statistics were recorded:
Over 2300+ customers spoken to in-store
Over 2100 x 0.0% samples given to customers
McCain Rustica Pizza | Woolworths NZ
In-Store Product Sampling
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The Generalist Promo represented McCain Rustica at Woolworths stores Nationwide. In-Store demonstrations took place from 22nd February to 11th April 2024.
A total of 70 x Countdown sessions were completed. This resulted in a total of 52 different Countdown stores and 280 demonstration hours undertaken in total.
The Rustica Pizza Countdown Feb 2024 campaign gave shoppers the opportunity to be introduced or reacquainted with the delicious Rustica Pizza range.
Over 70 sessions, there were 9602 Rustica Pizza samples given to customers.
50% OFF vouchers were given to customers which proved to be an amazing selling tool for this campaign.
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Over 70 sessions, there were 9602 Rustica Pizza samples given to customers.
Campaign Sales Conversion: 36%
Our Approach:
Presentation is Key
We ensure that all of our brand ambassadors and their displays always look professional. We monitor this closely and ensure that the product and demonstrators are presented at the highest standard.
Seamless Logistics
As part of our product sampling campaigns, we work hard to have all elements aligned for a successful sessions. This process includes managing the booking process directly with stores, requesting stock to be ordered, and following up with your sales team to ensure that when our demonstrator is on-site, everything is ready for them.
Customised Product Sampling
We tailor every detail to your brand's identity, from stand design, sales training, demonstrator selection and store selection.
Highly Trained Demonstration Staff
We take pride in our highly trained demonstrators who are hand-selected and comprehensively trained by our management team. Our demonstrators have strong sales and presentation skills and will engage with customers to get the results you want!
Impactful Reporting
We provide detailed metrics on sales, customer engagement and feedback for measurable campaign success. This reporting can be tailor made to suit the clients needs.
Specialised Product Sampling for Frozen & Uncooked Foods
Our demonstrators are trained to handle frozen and uncooked food products such as meat, seafood and desserts. They undergo food handling and health and safety training to ensure proper preparation.
FAQs
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Products like food, beverages, cosmetics, appliances and other FMCG products that benefit from firsthand experiences.
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By allowing customers to try your products, we create brand recall and increase the chances of future purchases.
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We customise each campaign to align with your brand, providing highly-trained staff and detailed performance feedback to maximise results.
