Outdoor Product Sampling
We connect your brand with consumers through outdoor product sampling in high foot-traffic areas. From busy urban centres to outdoor events, we create memorable brand interactions, boosting brand visibility and customer loyalty. Our expert brand ambassadors ensure that each engagement translates into long-term relationships with your target audience.
Case Studies
MYRKL
Outdoor Product Sampling
-
The Generalist Promo represented myrkl at various popular outdoor locations across Auckland City. Our brand ambassadors wore angel wings and a halo to attract attention and look as if they were Angel’s giving away a miracle supplement – myrkl!
The myrkl outdoor sampling gave members of the public the opportunity to be introduced to this exciting new product that has hit the New Zealand market.
Free sample packs myrkl were handed out to people at Auckland’s Viaduct, Britomart and Ponsonby Road.
-
Over 4900 people were spoken to about myrkl.
A total of 5,000 sample packs were handed out.
Very few people were familiar with myrkl, but many were very excited about it after hearing more information and were eager to try it!
Fisherman’s Friend
Outdoor Product Sampling
-
The Generalist Promo represented Fisherman’s Friend at various popular outdoor locations across Auckland.
Brand ambassadors wore a branded usherette tray which held the samples which enabled them to be able to have their hands free while engaging with the public.
The Fisherman’s Friend outdoor sampling gave members of the public the opportunity to be introduced or reacquainted with the brand.
Free sample packs of the Peppermint Flavoured mints were handed out to people at Auckland parks, beaches, concerts and busy hot-spots.
-
Over course of the activation, the following statistics were recorded:
Over 6000 people were spoken to about Fisherman’s Friend.
Estimated 12,000 sample packs were handed out.
Most people were familiar the Fisherman’s Friend brand and were really excited to take a free sample.
Tongue n’ Cheek Holy Aioli
Outdoor Product Sampling
-
The Generalist Promo represented Tongue n Cheek Holy Aioli at various popular outdoor locations across Auckland.
Brand ambassadors wore a branded usherette tray which held the samples and discount vouchers and enabled them to be able to have their hands free while engaging with the public.
The Tongue n Cheek Holy Aioli outdoor sampling gave members of the public the opportunity to be introduced to the brand.
Free sample packs of the Original Flavoured Holy Aioli alongside a $1 off voucher to encourage purchase, were handed out to people at Auckland parks, beaches, concerts and busy hot-spots.
-
Over course of the activation, the following statistics were recorded:
Over 3500 people were spoken to about Tongue n Cheek Holy Aioli.
Estimated 8,000 sample packs were handed out.
Very few people were familiar with the TnC Holy Aioli brand but many were interested in taking samples and vouchers. Towards the end of the activation more people were familiar with the brand and were keen to purchase in store.
Graze
WOW Outdoor Product Sampling
-
The Generalist Promo represented Graze Good Snacks at Wellington’s Waterfront, mainly targeting members of the public heading to the World of Wearable Art’s Show.
Brand ambassadors wore a branded usherette tray which held the samples and discount vouchers and enabled them to be able to have their hands free while engaging with the public.
The Graze outdoor sampling gave members of the public the opportunity to be introduced to the brand.
Free sample packs of the Graze Berry Dusted Chocolate Almonds were handed out which also had a $1 OFF coupons attached to the bottom of the packet to encourage purchase at store level.
-
During the campaign, the following statistics were recorded
Over 15,000 people were spoken to
Approximately 20,000 Skinny Dipped Almonds were given to Wellington locals and visitors.
Finery 0.0% Sparkling Cocktails
Outdoor Product Sampling
-
The Generalist Promo represented Finery 0.0% Cocktails at various popular outdoor locations across Auckland City. Our brand ambassadors wore white branded caps and t-shirts while pulling a chilly bin each full of Finery 0.0% Spritz cans to hand out to members of the public.
The Finery outdoor sampling gave members of the public the opportunity to be introduced Finery 0.0% Cocktails.
Free cans of product were handed out to people at Auckland’s Viaduct, Britomart and Ponsonby Road along with a $2.50 OFF coupon to encourage purchase at store level.
-
Over 4 days of outdoor sampling sessions the following statistics were recorded:
Roughly 1200 people were spoken to about Finery.
Just over 1900 cans of Finery 0.0% were handed out to members o the public.
Our Approach:
Engaging Customer Experience
Our expert promo staff are trained to engage customers effectively, communicate product benefits, and leave a lasting impression, helping your brand to stand out above the competition.
Theme-Based Engagement
To make the sampling experience more memorable, we can incorporate themed activations and props that align with your brand, boosting engagement during product sampling activities. These can be engaging consumer challenges to spark interest.
Creative Activations
Our product sampling campaigns incorporate creative elements like props, interactive setups, and fun activities to enhance brand experience and engage consumers during promotional sampling.
Event-Specific Product Sampling
We also provide product sampling at outdoor events, ensuring consistent customer interaction and product exposure throughout events like concerts, expos, or sports gatherings.
Customisable Product Sampling Campaigns
Each outdoor product sampling campaign is fully customisable. From stand designs to staff uniforms, we tailor everything to align with your brand’s identity and objectives, ensuring successful product sampling.
Carefully Chosen Locations
We conduct outdoor product sampling in targeted settings—from busy urban centres to sports games and summer hot spots—ensuring your brand activation reaches your target audience effectively.
FAQs
-
We can conduct outdoor product sampling almost anywhere—urban centers, parks, events, and even beaches. We choose locations based on where your target audience is most active.
-
Outdoor product sampling allows customers to experience your product directly, boosting brand awareness and driving customer loyalty by creating memorable interactions.
-
Guerrilla marketing is a creative, unconventional tactic that engages customers spontaneously. Our promo staff use it to create buzz in unexpected locations using the element of surprise.
-
We tailor every product sampling campaign element—location, props, costumes—to align with your brand’s image and goals, ensuring maximum impact.
-
We provide detailed reports on customer interactions, brand visibility, and overall performance to assess the campaign’s effectiveness.
