Brand Activations
At The Generalist Promo, we create tailored brand activations that boost brand visibility through engaging experiences. From product launches, product sampling to interactive displays, we design activations that captivate your audience, creating lasting connections and measurable results.
Case Studies
McCain Rustica Pizza
Westfield Mall Product Activation
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The Generalist Promo represented McCain Rustica Pizza at Westfield Albany Mall in Auckland.
The interactive activation achieved outstanding results and shoppers were eager to be part of the action.
The New World Albany supermarket reported a huge uplift in sales of Rustica Sourdough pizzas over the seven day period and they supported the promotional activity completely. Customers were coming back to the Rustica kiosk saying that New World had sold out of stock!
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Over the seven day period, the following statistics were recorded:
1,100 pizzas served
17,600 slices sampled
18,000 + customers spoken to
10,000 $2 off coupons given to shoppers
NOM Mochi Bites & Double Dipped Almonds
Westfield Mall Product Activation
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The Generalist Promo represented NOM at Westfield Albany in Auckland. The interactive activation achieved outstanding results and shoppers were eager to sample the new NOM phenomenon.
Westfield Albany was a perfect location for NOM to undertake their second mall sampling activation as it was an ideal place to attract new NOM customers.
Many customers were coming back to the NOM kiosk after trying a sample, saying that they had gone on to purchase NOM from a supermarket.
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Over 11,500 NOM Mochi sampled (compared to 16,200 at Newmarket)
Over 10,900 NOM Double Dipped Almonds sampled (compared to 14,700 at Newmarket)
10,000 + customers spoken to (compared to 12,000 at Newmarket)
Estimated over 8000 $1 off coupons given to shoppers
NOM Outdoor Activation
Brand Activation
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From Dec 20th – 25th 2021, The Generalist Promo undertook an outdoor campaign to introduce the public to the new range of NOM Mochi and Double Dipped Almonds.
The interactive activation achieved fantastic results and everyone was eager to try the phenomenal new NOM products.
The team were out and about all over busy hot spots throughout Auckland in a branded vehicle with a branded trailer attached full of product samples.
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Over the five day period, the following statistics were recorded:
2500 Retail Boxes of Mochi Sampled
Over 15,000 individual Mochi sampled
Over 6000 25g sample packs of Double Dipped Almonds Sampled
Over 9000 people spoken to
9000 $1 off coupons given out
Our Approach:
Custom Creative Concepts
We tailor each activation with customised visual elements and themes that align with your brand’s image.
Sales Component
Our trained staff can sell your products during activations, providing an opportunity for direct conversions.
Interactive Experiences
We design experiential marketing campaigns with hands-on demos and competitions, fostering strong customer connections.
Competitions & Giveaways
Engaging activities like prize wheels, giveaways and sampling, attract attention and drive engagement.
Flexible & Scalable
Our brand activations are fully customisable, whether your brand needs a fun, youthful touch or a professional presentation.
Professional Displays
Our set-ups capture attention in high foot-traffic areas, allowing consumers to experience your brand first-hand.
FAQs
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Brand activations are interactive marketing campaigns designed to engage customers and increase brand awareness through hands-on experiences.
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We can hold activations at malls, events, expos, or other high-traffic areas to maximise visibility.
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Yes, our promo staff can sell products during activations to drive immediate conversions.
